The Magic are based in Orlando, Florida. It is part of the Southeast Division of the Eastern Conference. The franchise was established in 1989 as an expansion franchise. There was decided to hold a contest in the Orlando Sentinel newspaper to get names for their new franchise. Out of a total of 4,296 submitted entries, the names were subsequently narrowed to four, "Heat", "Tropics", "Juice" and "Magic". They currently are the only team in the major pro sports leagues to play in the city of Orlando. The franchise has also been in the playoffs for more than half of their existence (14 playoff appearances in 24 years). Orlando has been the second most successful of the four expansion teams brought into the league in 1988 and 1989 in terms of winning percentage, after the Miami Heat.
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